PORTFOLIO
ASSORTED BRANDS - DIGITAL AND EMAIL ASSETS
LIFESCAN (A JOHNSON & JOHNSON COMPANY)- INFOGRAPHICS & INTERNAL COMMUNICATION
MEDIAWIZE- BROADLEY'S HEATING AND COOLING - EMAIL CAMPAIGNS, DIGITAL ADS
FIRC RESTAURANT GROUP- DIGITAL ASSETS, ART DIRECTION, MESSAGING STRATEGY
PASSION VINES- DIGITAL ASSETS, ART DIRECTION, MESSAGING STRATEGY ACROSS SOCIAL, EMAIL, DIGITAL, PRINT AND BILLBOARD
THE MEDIAWIZE GROUP- BRAND IDENTITY, LOGO/WORDMARK DESIGN, ART DIRECTION, MESSAGING STRATEGY
CORKCICLE - DIGITAL ADVERTISING AND EMAIL MARKETING
RUFFWEAR & COOLIBAR BRANDS -SLIDER AND EMAIL ASSETS
AC BLACKJACKS ARENA FOOTBALL TEAM- DIGITAL ADVERTISING
LAFUMA - PRINT AND DIGITAL/EMAIL MARKETING
TWEE - EMAIL MARKETING
SCOTT TROXEL ART - VIDEO FOR USE ACROSS EMAIL, DIGITAL AND SOCIAL. ART DIRECTION, EDITING AND STORYLINE.
ISLAND BEACH GEAR- E-COMMERCE ASSETS, EMAIL MARKETING, BANNER ADS
ISLAND BEACH GEAR- ART DIRECTION, MESSAGING STRATEGY, DESIGN -WEB AND EMAIL ASSETS
UNITED WORKERS PHARMACY- PRINT BROCHURE REDESIGN
MIRRA DESIGN & FABRICATION- BRAND IDENTITY, LOGO/WORDMARK DESIGN, WEBSITE DESIGN, ART DIRECTION
MIRRA Design & Fabrication asked us to develop their brand identity, logo and word mark from scratch. They wanted an initial branding package that matched the upscale nature of their high-end custom furniture and fabrication business. We designed an upscale, minimalistic, yet very stylized logo and work mark package. Additionally, we developed a minimalistic art gallery website which showcases their work without unnecessary distraction.
OUTRIGGER & ICE - INITIAL BRANDING AND LOGO CREATION, PACKAGING
Outrigger & Ice is an exciting new cordials company located on Long Beach Island, NJ. O&I asked us to develop and design initial logo and branding concepts to help launch their company. They wanted an initial branding package that was upscale yet casual with a nod to classic boating and marine art direction from the 50's. We designed an upscale, minimalistic, yet very stylized logo and work mark package that works well across packaging, signage, web, email and print. Below are some of the initial mocks and the direction they choose for the final packaging and photoshoot.
UGALLERY.COM - EMAIL MARKETING AND EMAIL LIST GROWTH - FINE ART
Consulted and implemented email marketing strategies for the e-commerce fine art gallery UGallery.com. Initiatives include partnering with like minded upscale brands (Halston, Real Beauty, Brilliant Earth, 50 Bowery) that share a similar demographic to create marketing sweepstakes which realized an email list growth of over 50K in 2 months.
REFLEKT UNSINKABLE BRANDING
Initial branding and subsequent logo re-branding for premium sunglass brand Reflekt Polarized. After four years in business, the company changed its value proposition and needed a brand identity that both updated the logo with floating component, while remaining familiar to its current brand loyalists. Design and development of new corporate color palette, logo re-design and BeUnsinkable digital and print campaign.
PASSION VINES- EVENT BROUCHURE REDESIGN AND UX/UI WEBSITE NAVIGATION REDEVELOPMENT
Passion Vines is a multi-chain upscale beverage retail group. They asked that we redevelop their website navigation to make the information more digestible and user friendly. Additionally, we redesigned their event brochure to match the tone and feel of their website and branding, while making the information as digestible as possible.
BLACK STAR COFFEE ROASTERS- INITIAL BRANDING AND LOGO DEVELOPMENT
Brand development and logo creation for Black Star Coffee Roasters.
SIMKAR SPORTSPRO - STADIUM LIGHTING BRANDING
Branding and logo development for Simkar Corporation. Development of logo and color palette for new series of stadium lighting systems.
![Picture](/uploads/4/5/4/4/45443279/simkar-mocks-web.jpg?250)
PHOTOGRAPHY AND ART DIRECTION
REFLEKT UNSINKABLE POINT OF PURCHASE AND PACKAGING
Packaging and display initiatives for Reflekt Unsinkable. Designed and developed graphics and packaging.
TACKLE DIRECT- PRINT CATALOG CREATION AND DIRECT MAIL
Houwzer Real Estate Infographics
Infographic creation for Montgomery County, PA Real Estate Firm Houwzer.
ClearBlast Corporation
Logo and corporate color palette creation for industrial tool manufacturer ClearBlast.
REFLEKT POLARIZED
Creative direction, graphic design, brand development, marketing. Created branding materials and collateral, refined logo and packaging and maintained a consistent brand identity across all media for premium sunglass brand Reflekt Polarized.
REFLEKT POLARIZED / MINISHADES POLARIZED- EMAIL AND SOCIAL MEDIA MARKETING
Facebook and Instagram Ad campaigns and Mailchimp Email Marketing.
Facebook and Instagram Ad campaigns and Mailchimp Email Marketing.
REFLEKT POLARIZED POINT OF PURCHASE AND PACKAGING
Display and POP initiatives for premium sunglass brand Reflekt Polarized. Provided art direction, brand identity and grahics for merchandising programs.
MINISHADES POLARIZED
Minishades is a new premium children's sunglass brand launched in 2014. Developed the initial brand identity, coporate color pallete and logo/wordmark for the company, as well as packaging, pop, displays and art direction. Currently handle all creative direction and marketing for Minishades.
MINISHADES POLARIZED POINT OF PURCHASE AND PACKAGING
Art direction, design and direction on packaging initiatives for Minishades, a premium sunglass brand for kids including displays, boxes and product graphics.
HENDERSON SPORT GROUP
Brand management for Hyperflex Wetsuits Division of Henderson Sport Group. Provided leadership of brand over eight years including creative direction, product development and design, key account management, marketing and advertising. www.hendersonsportgoup.com
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NEON / MONK CREATIVE
Identity and logo development for creative branding consulting firm Neon / Monk.
BWS AUSTRALIA
North American brand manager, brand launch, art direction, graphics production. North American Brand Strategy and brand launch for Australian sporting goods company BWS. Art direction and graphics for North American market. Marketing collateral used in Jeep Australia promotions including print and TV ads.
THE BREW HOUSE
Re-branding concepts for Barbados craft beer brewery The Brew House. Currently re-designing main corporate logos, corporate color palettes, brand identity and all marketing collateral including product packaging and labels, vehicles and signage.
Re-branding concepts for Barbados craft beer brewery The Brew House. Currently re-designing main corporate logos, corporate color palettes, brand identity and all marketing collateral including product packaging and labels, vehicles and signage.
PRODUCT DEVELOPMENT
Over eight years of technical product development and concept to market experience. Over 200 products produced and sold at retail including wetsuits, rash guards, wetsuit accessories (boots, gloves, hoods), water tees (Coolmax), polyolefin, thermal layering pieces and clothing. Developed and designed products for the following markets: Dive, Triathlon, Surfing, Kitesurfing, coastal lifestyle, Stand Up Paddle, Fishing and Outdoor Industries .
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